Yonatan Hurwitz

Copy · Content · Strategy · Voice

I create and lead high-impact copy and conversion-focused content strategies for e‑commerce brands.

Writer's Portfolio

So, what's my story?

I’m a senior copy and content strategist with 11 years of experience helping e‑commerce brands grow through clear messaging, strong brand voice, and high‑impact content systems. I’ve led copy across Amazon, SEO, email, packaging, and editorial, driving major growth, reaching significant milestones, and building the frameworks that keep brands consistent, scalable, focused on conversion, and always closing.

What have I done?

Amazon Copywriting

I’ve written and optimized conversion‑focused copy for a 200+ SKU Amazon catalog, including multiple products that reached Amazon’s Top 1,000 and one that held the #1 Best Seller spot in its category. My work included bullets, descriptions, infographic micro‑copy, keyword strategy, and positioning — all designed to differentiate products in crowded categories and drive sustained sales growth.

Email Marketing

I built Maple Holistics’ email retention engine from the ground up, developing flows, campaigns, segmentation strategies, and lifecycle messaging that ultimately drove 20% of total Shopify revenue. My approach blends brand voice consistency with conversion‑focused structure, ensuring every email contributes to long‑term customer value.

SEO Content & Editorial

I managed and wrote for a high‑volume editorial pipeline, producing and editing over 600 SEO‑optimized articles that helped scale monthly organic traffic from under 5,000 to over 250,000 visitors. My work included long‑form educational content, product guides, and keyword‑driven editorial designed to build authority and capture search demand.

Packaging & Inserts

I wrote and refined copy for physical brand touchpoints including packaging, regulatory labels, and high‑conversion inserts. This work required precision, compliance awareness, and the ability to communicate clearly within strict format constraints — while maintaining a consistent brand voice across print and digital channels. 

Brand Voice & Messaging

I developed and maintained cross‑channel brand voice systems that ensured consistency across Amazon, SEO, email, packaging, and social. My work included tone guidelines, messaging frameworks, positioning statements, and editorial direction — helping the brand communicate with clarity and cohesion at scale.

Selected Editorial Writing

Beyond e‑commerce and words meant to sell, I’ve produced lifestyle, culture, and educational content for agencies and freelance clients. These pieces demonstrate range, narrative craft, and the ability to adapt voice and tone to different audiences and formats, always with a touch of humanity.

Achievements

Cross‑Channel Range

Mastered and delivered copy across every major content format — Amazon listings, SEO editorial, packaging, email, and brand voice — with equal precision and consistency.

High‑Volume Output

Produced and edited content at a scale few writers reach, including hundreds of long‑form articles, a multi‑hundred‑SKU Amazon catalog, and full lifecycle email systems.

Strategic Partnership

Operated as a strategic equal to the Director of Content, shaping the brand’s content ecosystem and collaborating across teams with clarity and zero ego.

Operational Reliability

Handled complex scopes, tight deadlines, and multi‑channel workloads calmly and consistently, maintaining quality across print, digital, and lifecycle channels.

Brand Consistency

Built and maintained unified messaging across all channels, ensuring the brand’s voice remained cohesive from packaging to editorial to Amazon to email.

Contact me!

yonatanhurwitz@gmail.com